Stop Losing Customers!

 Fix These 3 Shopify Mistakes Now

You set up your Shopify store, listed your products, and hoped for the best. But if your sales aren’t where you want them to be, chances are your store is making some easily fixable mistakes that are sending customers running.

đź’° On average, online stores lose 69.99% of their potential sales to abandoned carts. If your Shopify store isn't optimized, you could be handing customers over to competitors without even realizing it.

These are three common Shopify mistakes that could be costing you sales—and how to fix them right now.

1. Your Homepage is a Mess

Customers don’t want to play detective. If they land on your site and can’t instantly tell:

…they’re gone. Fast.

Your homepage needs to make a killer first impression in just a few seconds. If it’s cluttered, confusing, or missing a clear call to action, customers will not stick around.


How to Fix It:

2. Your Product Descriptions Are Snooze-Worthy

If your product descriptions are basically:

"Soft cotton tee. Unisex. Available in black."

You’re losing sales. Customers need emotion, details, and reasons to buy. A dull description won’t convince anyone to hit that "Add to Cart" button.

How to Fix It:


3. Your Checkout Process is a Nightmare

If your checkout process requires an email, a blood sample, and a sacrifice to the Shopify gods, you’re gonna lose customers real fast. 

Any friction in the checkout process gives customers a reason to leave without buying. A complicated checkout means more abandoned carts. In 2024, e-commerce brands lost approximately $18 billion due to cart abandonment, with 22% of shoppers abandoning their purchases because of long or complicated checkout processes.

How to Fix It:


Bonus Tip: If you’re not sure how your store looks to customers, open it on your phone and pretend you’re shopping for the first time. If it’s frustrating, fix it.

Need a second pair of eyes? I audit and optimize Shopify stores so they actually make money. If you want yours to stop scaring away customers, let’s talk.