Stop Losing Customers!

You set up your Shopify store, listed your products, and hoped for the best. But if your sales aren’t where you want them to be, chances are your store is making some easily fixable mistakes that are sending customers running.

💰 On average, online stores lose 69.99% of their potential sales to abandoned carts. If your Shopify store isn't optimized, you could be handing customers over to competitors without even realizing it.

These are three common Shopify mistakes that could be costing you sales—and how to fix them right now.

1. Your Homepage is a Mess

Customers don’t want to play detective. If they land on your site and can’t instantly tell:

• What you sell

• Why they should care

• Where to click next

…they’re gone. Fast.

Your homepage needs to make a killer first impression in just a few seconds. If it’s cluttered, confusing, or missing a clear call to action, customers will not stick around.

How to Fix It:

• Have a clear tagline or headline that tells them exactly what you offer.

• Keep the design clean—avoid unnecessary distractions.

• Make your main CTA (Shop Now, Browse Collections, etc.) OBVIOUS and above the fold.

• Feature bestsellers or new arrivals to immediately grab attention.

2. Your Product Descriptions Are Snooze-Worthy

If your product descriptions are basically:

"Soft cotton tee. Unisex. Available in black."

You’re losing sales. Customers need emotion, details, and reasons to buy. A dull description won’t convince anyone to hit that "Add to Cart" button.

How to Fix It:

• Tell a story – Why should they want this?

• Highlight the benefits – Not just features, but how it helps them.

• Use engaging language – Make them feel something. (Example: "This ultra-soft, breathable tee will be your new go-to for everyday comfort and effortless style.")

• Include sizing details, materials, and care instructions to reduce hesitation.

3. Your Checkout Process is a Nightmare

If your checkout process requires an email, a blood sample, and a sacrifice to the Shopify gods, you’re gonna lose customers real fast. 

Any friction in the checkout process gives customers a reason to leave without buying. A complicated checkout means more abandoned carts. In 2024, e-commerce brands lost approximately $18 billion due to cart abandonment, with 22% of shoppers abandoning their purchases because of long or complicated checkout processes.

How to Fix It:

• Enable Guest Checkout – Not everyone wants to make an account.

• Keep it simple – Fewer steps, fewer fields = More completed purchases.

• Offer multiple payment options – Not everyone wants to use PayPal.

• Test your checkout on mobile to ensure it’s seamless and fast.